Management 3.0 Leadership that relies on the team

In the traditional business mindset, teamwork and leadership were more or less separate entities. There was a hierarchy, a corporate ladder. Everything was top-down, the managers lead and the others follow.

Teamwork existed, but it worked under the rules established by management and leadership and there was no room for innovation, inventiveness, or creativity.

That kind of mindset worked for years, but given today’s changing operating environment, companies and brands are having to rethink their approach to running things.

With millennials poised to take control of not only the customer base but also the workforce in a few short years, the way things work today is less anchored to the way things used to be done…

At Itequia we strive to learn about the latest trends in conscientious and productive leadership, especially when they are widely followed and successful.

Let’s see what Management 3.0 is changing.

Management over the years

Management 1.0

If we start by defining Management 1.0, it is the kind of management mindset that sees workers and employees as mere cogs in the machine. Paying little or no attention to your mental health, work-life balance, and even your potential to help the company.

Hierarchy prevails and people further down the company’s food chain have no say.

This mentality implies that the management tells the workers on the ground, what they have to do, which they must follow to the letter at all costs. There is no place for suggestions that can help the efficiency, creativity, and productivity of the company.

Management 2.0 

The most progressive management mentality, Management 2.0, gives much more value to employees and workers but is still very dependent on the hierarchical system when it comes to getting things done.

There are still many “top-down” directives and initiatives where all stakeholders are not consulted.

Management 3.0 

And then came Management 3.0. Jurgen Appelo is widely accepted as the first author to coin the term in his eponymous book on the subject.

But first things first. It is difficult to talk about Management 3.0 without talking about the agile methodology and organization. In essence, Management 3.0, along with Marketing 4.0, are key factors for the agile organization to grow and flourish within the company.

Agile organizations, like Itequia, have proven to be the way forward and have proven enormously successful for many companies, and in turn, the successful organizations that have adopted the methodology are among the most prepared and equipped to propel themselves into the future.

What is Management 3.0?


We could say that if the agile methodology is the entire vehicle in which a company or brand is mounted to take it into the future, Management 3.0 is the engine that helps drive that vehicle.

There is consensus that Management 3.0 is the best way to maximize agile teams. The whole concept of Management 3.0 is that leadership is a shared responsibility within a team, rather than falling to one or two individuals alone.

Gone is the “I need to know” mentality that isolates other team members and underestimates their potential to contribute to the improvement of the group as well as the successful completion of the task at hand.

In essence, technicians and team leaders works together to figure out the most efficient, effective, and even cost-effective way for the group and organization to achieve their goals, both short-term and long-term.

Such an approach fosters employee satisfaction and happiness, and also has the potential to stay relevant and foster employee development and growth. This basis of Management 3.0 is common to other approaches, and has been applied with good results in Itequia for years.

Management 3.0 sees and highlights the value, both of teams and individual capacity, experience, and skills. Teams are no longer solely dependent on the decisions of managers or executives but are given a much greater sense of autonomy.

This, in turn, must be based on the characteristics of the equipment, such as capacity, competence, and reliability.

These same factors will also contribute to what types of tasks are assigned to each team, as well as the turnover time needed to complete the project.

Management 3.0 also focuses on team growth, rather than individual growth (because if the team grows, the individuals that comprise it also grow), which allows teams to be more efficient and function as a cohesive unit and harmonious. At Itequia we also encourage all of us to actively improve our knowledge of the technologies we offer, at the same time as the training orientation of the members of each team in areas that improve and support the projects they work on.

This focus on growth is a key feature of Management 3.0, making it a relevant and important method that brands and companies should consider if they want to continue to be successful in the future. sums it up nicely:  

“As a result, getting better sometimes means taking two steps forward and one step back. Teams must go through changes, both incremental and radical, taking small steps and big leaps to navigate an often difficult landscape.”

These changes are achieved through experimentation, extracting and consolidating best practices from previous successes, as well as learning from team members who are willing to share their experiences and best practices.

Management 3.0 rewards and drives growth, seeing any obstacles and challenges along the way as a means to a great end. Change means evolution and continued relevance while remaining stagnant is a death sentence.


What advantages does Management 3.0 have?

With all its advantages, Management 3.0 should be a basic element adapted by companies and organizations around the world.

Here are some compelling reasons for this:

Maximize manpower

By giving teams more autonomy, Management 3.0 allows people to make more of their skills and experience within the organization.

The old management approach was always based on the criteria of one or two people only, while Management 3.0 values ​​the contributions of all team members.

This means that any problem can be solved more quickly since more minds are working on a solution; the same is true when it comes to completing a task, as more heads coming together to complete a project means fewer mistakes and a stronger result than would have been achieved otherwise.

Train employees and create a good work environment

Who accomplishes’t want to work in a space where their input is valued?

Management 3.0 gives employees a much higher and more significant sense of self-esteem in terms of their value to the company, as they play a more active role in its growth and development.

In addition, this means there is less turnover and the company is better positioned to retain and even attract top talent. A good work environment leads to less conflict between colleagues and fewer turf wars between teams, which also contributes to an organization’s efficiency, profitability, and ability to perform tasks and meet goals.

Help teams become stronger and work better with each other

Since Management 3.0 focuses on growth and teamwork, it follows that teams will be able to function better together.

There is more harmony and cooperation in the team, which means that tasks are completed faster and the result is of a significantly higher quality.

In larger companies, where large teams have to cooperate, the Management 3.0 philosophy allows for better insight and understanding between teams, which, again, leads to higher productivity and profitability.

It is essential for agile organizations

Over the past few years, the agile organization methodology has proven to be one of the most effective ways to grow and develop a company or brand. Management 3.0 helps organizations make their agile goals a reality and is essential to keeping that organization agile.

Drives faster organizational growth and profitability

The essence of Management 3.0 promotes a much faster pace of development, evolution, and growth. This naturally leads to higher profitability and improved profitability.

Especially when placed alongside traditional management models where the status quo is king, Management 3.0 shines and promises improvements not possible using the old management mindset.

Provides access to the right tools

As work teams have more autonomy, they can also choose the tools they need to do their jobs better.

Instead of depending on what an executive or manager decides, now it is the users themselves who have the power to decide which tools they want to use. And since they’re the ones doing the work, they’re in a unique position to know the tools they need.

Does my company need Management 3.0?

Management 3.0 is an ideology applied to team and project management.

Adapted and well applied, it is designed to attract and retain talent while maximizing the performance of people and structures throughout the company, empowering employees by creating a good work environment, helping to improve team cohesion and loyalty, and It fits perfectly in environments based on agile methodologies, which are strongly rooted in today’s software world.

Therefore, if your company or organization has not yet adapted to this new form of management, do not wait any longer. Write to us and discover how at Itequia we can help you take a step forward in the management of your company.

Maria Antignolo Perea – Senior Produt Owner at Itequia