Why is it so important to have a responsive web design?

Like the vast majority, surely more than once, and more than twice, you have browsed the Internet from different devices, such as your mobile phone, tablet, or computer. Since these devices appeared in our daily lives, they have revolutionized it, and even revolutionized the world of websites. With the arrival and acceptance of these new devices, a new design also came to the world of websites, responsive web design. This design allows your web page to adapt to these new devices, so that everyone, accessing it from the device they access, sees it well and in order regardless of whether they visit it through their smartphone, tablet, computer, or even your smart TV.

What is responsive design?

Responsive web design is defined as the web design and layout technique that aims to make web pages flexible and adaptable to the size of the different screens of existing devices, allowing the user to visit them and read their content with total comfort.

I am sure that you have come across websites where, when accessing with your smartphone, you have had to zoom in and out and move around the screen to find the desired information. Well, that is a clear example that this page is not responsive and, therefore, does not adapt to the different devices that users use today.

Why is it so important to have a responsive web design?

As we have mentioned before, your website must have a responsive design, since our interest is that our visitors can view your website without inconvenience and headaches from any device. If our website adapts to different devices, it improves the user experience and that will make them better value your website and access it from any device and place.

A web design adaptable to different screens or devices will make it easier for our visitors to manage themselves and navigate our website easily. That is, if we have a responsive design, our users can better access the different buttons on our page, and what we are looking for.


In the same way, it has to be in the case of an online store, it must be easy and simple for the user to purchase without display problems.

How many times do we take the opportunity to browse and buy while on the couch with the Tablet or smartphone? If the user finds that our store is not responsive, he has to be zooming in and zooming out, he will leave our website instantly, and therefore we will lose sales.

It is important to know that a responsive web design is generally developed to adapt to screens smaller than those of a computer, such as tablets and smartphones. For this reason, the important elements that take up considerable space on a computer screen, such as the menu and the logo, should be smaller, but just as important on a different device screen.

For this reason, the recommendation is that you simplify that content and locate all the menu items in what is colloquially known as a hamburger menu.

This hamburger menu is nothing more than a button that only appears in the responsive versions and that, when you click on it, displays the main menu items.

Recommendations when developing a responsive web design

Next, we are going to see some tips to keep in mind for a good responsive web design:

  • Evaluate the different devices that your users use, a tablet is not the same as a smartphone. Neither the way to view it, horizontally or vertically
  • Prioritizes the user to view and easily access the content/products before any other option
  • Be careful with the size of the texts. As on any website, you must prioritize which content is more important than others
  • Simplifies content that appears in multiple columns on the big screen to a single column for other device versions

What benefits does?

  • SEO positioning: Better positioning as it is an adaptive design and as a consequence an increase in traffic to our website
  • Enrichment of the user experience: A website with a responsive design favors usability, translating into a better browsing experience
  • Avoid duplication of content: A responsive design makes it unnecessary to duplicate content.
  • Reduction of costs and time in the development and maintenance stage: The development of different versions is avoided and therefore extra development or maintenance for these different versions is avoided.

Currently, more than 90% of users browse from a smartphone and therefore the importance of having a responsive web design is crucial.

The user and his navigability experience is a fundamental piece, therefore, it is necessary to give it the relevance it deserves, adapting a design with easy navigation, intuitive, and with a low loading time that in the end will translate into a more positive perception. of our brand.

Jorge David Ortega Castellan – Software Developer at Itequia